![]() This is quite a bit less than the rest of your phone is designed to last. Likely, ending our days with under 20 percent battery if I were to guess.Īs a result, iPhone batteries only last about two years under expected conditions. Most of us probably use one cycle per day. For example, if I use my phone for two days and finish both days at 50 percent, I’ve used one battery cycle. One cycle is when the battery completely drains from 100 percent to 0 percent. The battery in your iPhone lasts for about 700-1000 cycles. Modern lithium-ion batteries aren’t that great. This isn’t entirely Apple’s fault, though. As a result, many of us associate upgrades with being driven by device battery life. Perhaps the number one reason people say they’re upgrading their iPhones is that their battery life “sucks.” This isn’t surprising as batteries are the most consumable part of your iPhone. ![]() Apple has also made conscious efforts to use 100 percent recycled rare earth minerals in their devices alongside trade-in and recycling plan offers. This allows your iPhone to still feel fast years after its release.īecause of these competitive advantages, Apple can charge a premium price for their products that many are (mostly) happy to pay. Third, Apple uses its own custom silicon processors that are technologically years ahead of any competition. Second, Apple uses premium materials like aluminum, stainless steel and glass instead of plastic. First, the tech giant has become famous for offering several years of iOS updates for older phones, unlike its Android competitors (the latter are lucky to get two years worth depending on the device). Instead of telling you why you needed to buy the latest iPhone every year, Apple shifted its marketing to push consumers toward buying an iPhone because it will last for years.Īpple can adopt this strategy for a few reasons. Taking note of this trend, Apple shifted its strategy. The iPhone 6 was (and still is) Apple’s most popular iPhone, and the device many iPhone 6 owners upgraded to three or four years after buying their iPhone 6. ![]() The iPhone 6 is a perfect example of this.
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